{"title":"Mens","description":"\u003cp\u003eOur mens collection. Our Chapter and Wilford Ranch collections have a slightly oversized fit, everything else is true to size.\u003c\/p\u003e","products":[{"product_id":"wilford-022","title":"Chapter Hoodie - Faded Bone","description":"\u003cp\u003eA relaxed pullover hoodie featuring our signature 'The First Chapter' style. The front is kept minimal with subtle branding, giving the piece a clean everyday feel with a stronger identity on the back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eRelaxed unisex fit with a drop shoulder. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eMidweight 320 GSM CVC fleece, made from 80% cotton and 20% recycled polyester. Finished with a cotton-facing on the fleece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003cbr\u003eFaded Bone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003ePullover hood, kangaroo pocket, self-fabric lined hood, no drawcord, garment-dyed finish and ribbed sleeve cuffs. Features The Rangler reverse print in greyscale with olive branding layered over the top, plus subtle front branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Bone \/ XS \/ 5166","offer_id":56620064407878,"sku":"WILFORD-022-XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ S \/ 5166","offer_id":56620064440646,"sku":"WILFORD-022-S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ M \/ 5166","offer_id":56620064473414,"sku":"WILFORD-022-M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ L \/ 5166","offer_id":56620064506182,"sku":"WILFORD-022-L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ XL \/ 5166","offer_id":56620064538950,"sku":"WILFORD-022-XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 2XL \/ 5166","offer_id":56620064571718,"sku":"WILFORD-022-2XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 3XL \/ 5166","offer_id":56620064604486,"sku":"WILFORD-022-3XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/13_1_2345eabd-5af5-4110-8762-249e89b7323b.png?v=1779358249"},{"product_id":"wilford-021","title":"Chapter Hoodie - Faded Black","description":"\u003cp\u003eA relaxed pullover hoodie featuring our signature 'The First Chapter' style. The front is kept minimal with subtle branding, giving the piece a clean everyday feel with a stronger identity on the back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eRelaxed unisex fit with a drop shoulder. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eMidweight 320 GSM CVC fleece, made from 80% cotton and 20% recycled polyester. Finished with a cotton-facing on the fleece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003cbr\u003eFaded Black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003ePullover hood, kangaroo pocket, self-fabric lined hood, no drawcord, garment-dyed finish and ribbed sleeve cuffs. Features The Rangler reverse print in greyscale with olive branding layered over the top, plus subtle front branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Black \/ XS \/ 5166","offer_id":56620064670022,"sku":"WILFORD-021-XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ S \/ 5166","offer_id":56620064702790,"sku":"WILFORD-021-S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ M \/ 5166","offer_id":56620064735558,"sku":"WILFORD-021-M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ L \/ 5166","offer_id":56620064768326,"sku":"WILFORD-021-L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ XL \/ 5166","offer_id":56620064801094,"sku":"WILFORD-021-XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 2XL \/ 5166","offer_id":56620064833862,"sku":"WILFORD-021-2XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 3XL \/ 5166","offer_id":56620064866630,"sku":"WILFORD-021-3XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/11_1_161c9bce-d994-4197-858e-42a24532d9c1.png?v=1779358253"},{"product_id":"wilford-020","title":"Chisholm Tee - Ecru","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA relaxed graphic tee in ecru, built around the old Chisholm Trail that cowboys used to drive longhorn cattle up from Texas.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed fit with an easy shape through the body. Take your usual size for the intended fit, or size up for a wider, heavier silhouette. Women may prefer their usual size for a relaxed shape, or size down for a neater fit. The larger back print makes this piece better worn loose rather than tucked.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% combed cotton.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEcru.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDepiction of the actual Chisholm trail cowpokes would drive cattle up, with a cowpoke and longhorn either side.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Ecru \/ S \/ 5030","offer_id":56620065128774,"sku":"WILFORD-020-S","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ M \/ 5030","offer_id":56620065161542,"sku":"WILFORD-020-M","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ L \/ 5030","offer_id":56620065194310,"sku":"WILFORD-020-L","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ XL \/ 5030","offer_id":56620065227078,"sku":"WILFORD-020-XL","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ 2XL \/ 5030","offer_id":56620065259846,"sku":"WILFORD-020-2XL","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Ecru \/ 3XL \/ 5030","offer_id":56620065292614,"sku":"WILFORD-020-3XL","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/26_1_7a85b49e-47f7-439a-8728-91c7ff4feb85.png?v=1779358259"},{"product_id":"wilford-017","title":"Wilford Ranch Tee - Faded Mushroom","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur premium relaxed tee from the 'Wilford Ranch' collection, built around the Wilford Ranch lockup to the reverse and line drawn longhorn to the front. Designed as one of the brand’s premium pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Mushroom.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features the Wilford Ranch lockup to the reverse with the line drawn long horn head to the front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded mushroom \/ XS \/ 5082","offer_id":56620065849670,"sku":"WILFORD-017-XS","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded mushroom \/ S \/ 5082","offer_id":56620065882438,"sku":"WILFORD-017-S","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded mushroom \/ M \/ 5082","offer_id":56620065915206,"sku":"WILFORD-017-M","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded mushroom \/ L \/ 5082","offer_id":56620065947974,"sku":"WILFORD-017-L","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded mushroom \/ XL \/ 5082","offer_id":56620065980742,"sku":"WILFORD-017-XL","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded mushroom \/ 2XL \/ 5082","offer_id":56620066013510,"sku":"WILFORD-017-2XL","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded mushroom \/ 3XL \/ 5082","offer_id":56620066046278,"sku":"WILFORD-017-3XL","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/18_1_6e0e9f24-4843-4b3d-b28a-e40896271b29.png?v=1779358269"},{"product_id":"wilford-016","title":"Wilford Ranch Tee - Faded Indigo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur premium relaxed tee from the 'Wilford Ranch' collection, built around the Wilford Ranch lockup to the reverse and line drawn longhorn to the front. Designed as one of the brand’s premium pieces.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Indigo.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features the Wilford Ranch lockup to the reverse with the line drawn long horn head to the front.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded indigo \/ XS \/ 5082","offer_id":56620066111814,"sku":"WILFORD-016-XS","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ S \/ 5082","offer_id":56620066144582,"sku":"WILFORD-016-S","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ M \/ 5082","offer_id":56620066177350,"sku":"WILFORD-016-M","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ L \/ 5082","offer_id":56620066210118,"sku":"WILFORD-016-L","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ XL \/ 5082","offer_id":56620066242886,"sku":"WILFORD-016-XL","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ 2XL \/ 5082","offer_id":56620066275654,"sku":"WILFORD-016-2XL","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ 3XL \/ 5082","offer_id":56620066308422,"sku":"WILFORD-016-3XL","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/16_1_66501a2a-b262-4c62-b720-0b57fa5f9fa7.png?v=1779358272"},{"product_id":"wilford-015","title":"Chapter Tee - Faded Black","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Black.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features The First Chapter lockup to the reverse with subtle front branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Black \/ XS \/ 5082","offer_id":56620066406726,"sku":"WILFORD-015-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ S \/ 5082","offer_id":56620066439494,"sku":"WILFORD-015-S","price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Faded Black \/ M \/ 5082","offer_id":56620066472262,"sku":"WILFORD-015-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ L \/ 5082","offer_id":56620066505030,"sku":"WILFORD-015-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ XL \/ 5082","offer_id":56620066537798,"sku":"WILFORD-015-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 2XL \/ 5082","offer_id":56620066570566,"sku":"WILFORD-015-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 3XL \/ 5082","offer_id":56620066603334,"sku":"WILFORD-015-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/9_1_68f97987-ad8a-477c-aec6-398e149e77d7.png?v=1779358275"},{"product_id":"wilford-014","title":"Chapter Tee - Faded Indigo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Indigo.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features The First Chapter lockup to the reverse with subtle front branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded indigo \/ XS \/ 5082","offer_id":56620066668870,"sku":"WILFORD-014-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ S \/ 5082","offer_id":56620066701638,"sku":"WILFORD-014-S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ M \/ 5082","offer_id":56620066734406,"sku":"WILFORD-014-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ L \/ 5082","offer_id":56620066767174,"sku":"WILFORD-014-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ XL \/ 5082","offer_id":56620066799942,"sku":"WILFORD-014-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ 2XL \/ 5082","offer_id":56620066832710,"sku":"WILFORD-014-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ 3XL \/ 5082","offer_id":56620066865478,"sku":"WILFORD-014-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/7_92b710ce-50ff-4960-b3ae-7420ddcd228b.png?v=1779358279"},{"product_id":"wilford-013","title":"Chapter Tee - Faded Pink","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. 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Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Pink \/ XS \/ 5082","offer_id":56620067160390,"sku":"WILFORD-013-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ S \/ 5082","offer_id":56620067193158,"sku":"WILFORD-013-S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ M \/ 5082","offer_id":56620067225926,"sku":"WILFORD-013-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ L \/ 5082","offer_id":56620067258694,"sku":"WILFORD-013-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ XL \/ 5082","offer_id":56620067291462,"sku":"WILFORD-013-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ 2XL \/ 5082","offer_id":56620067324230,"sku":"WILFORD-013-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ 3XL \/ 5082","offer_id":56620067356998,"sku":"WILFORD-013-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/5_b273e59f-97f3-4928-9387-a4ac40facdc3.png?v=1779358282"},{"product_id":"wilford-012","title":"Chapter Tee - Faded Bone","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Bone.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features The First Chapter lockup to the reverse with subtle front branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Bone \/ XS \/ 5082","offer_id":56620067455302,"sku":"WILFORD-012-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ S \/ 5082","offer_id":56620067488070,"sku":"WILFORD-012-S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ M \/ 5082","offer_id":56620067520838,"sku":"WILFORD-012-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ L \/ 5082","offer_id":56620067553606,"sku":"WILFORD-012-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ XL \/ 5082","offer_id":56620067586374,"sku":"WILFORD-012-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 2XL \/ 5082","offer_id":56620067619142,"sku":"WILFORD-012-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 3XL \/ 5082","offer_id":56620067651910,"sku":"WILFORD-012-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/3_9d012224-6776-4b66-b433-b163bcb5468e.png?v=1779358285"},{"product_id":"wilford-010","title":"The Rambler Hoodie - Faded Black","description":"\u003cp\u003eA relaxed pullover hoodie featuring The Rambler graphic to the reverse in greyscale, finished with olive Wilford branding layered over the print. The front is kept minimal with subtle branding, giving the piece a clean everyday feel with a stronger graphic presence from the back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eRelaxed unisex fit with a drop shoulder. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eMidweight 320 GSM CVC fleece, made from 80% cotton and 20% recycled polyester. Finished with a cotton-facing on the fleece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003cbr\u003eFaded Black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003ePullover hood, kangaroo pocket, self-fabric lined hood, no drawcord, garment-dyed finish and ribbed sleeve cuffs. Features The Rangler reverse print in greyscale with olive branding layered over the top, plus subtle front branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Black \/ XS \/ 5166","offer_id":56620067782982,"sku":"WILFORD-010-XS","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ S \/ 5166","offer_id":56620067815750,"sku":"WILFORD-010-S","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ M \/ 5166","offer_id":56620067848518,"sku":"WILFORD-010-M","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ L \/ 5166","offer_id":56620067881286,"sku":"WILFORD-010-L","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ XL \/ 5166","offer_id":56620067914054,"sku":"WILFORD-010-XL","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 2XL \/ 5166","offer_id":56620067946822,"sku":"WILFORD-010-2XL","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 3XL \/ 5166","offer_id":56620067979590,"sku":"WILFORD-010-3XL","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/36.png?v=1779880145"},{"product_id":"wilford-009","title":"The Rambler Hoodie - Faded Bone","description":"\u003cp\u003eA relaxed pullover hoodie featuring The Rambler graphic to the reverse in greyscale, finished with olive Wilford branding layered over the print. 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Features The Rangler reverse print in greyscale with olive branding layered over the top, plus subtle front branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Bone \/ XS \/ 5166","offer_id":56620068077894,"sku":"WILFORD-009-XS","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ S \/ 5166","offer_id":56620068110662,"sku":"WILFORD-009-S","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ M \/ 5166","offer_id":56620068143430,"sku":"WILFORD-009-M","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ L \/ 5166","offer_id":56620068176198,"sku":"WILFORD-009-L","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ XL \/ 5166","offer_id":56620068208966,"sku":"WILFORD-009-XL","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 2XL \/ 5166","offer_id":56620068241734,"sku":"WILFORD-009-2XL","price":70.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 3XL \/ 5166","offer_id":56620068274502,"sku":"WILFORD-009-3XL","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/38.png?v=1779880094"},{"product_id":"wilford-008","title":"The Cowpoke Hoodie - Black","description":"\u003cp\u003eA relaxed black pullover hoodie featuring the same cowpoke-on-horseback artwork as the Cowpoke Tee, with subtle Wilford branding to the front. 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Features the cowpoke-on-horseback back print with subtle front branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Black \/ S \/ 5151","offer_id":56620068340038,"sku":"WILFORD-008-S","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M \/ 5151","offer_id":56620068372806,"sku":"WILFORD-008-M","price":80.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ L \/ 5151","offer_id":56620068405574,"sku":"WILFORD-008-L","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL \/ 5151","offer_id":56620068438342,"sku":"WILFORD-008-XL","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL \/ 5151","offer_id":56620068471110,"sku":"WILFORD-008-2XL","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL \/ 5151","offer_id":56620068503878,"sku":"WILFORD-008-3XL","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/40.png?v=1779880040"},{"product_id":"wilford-005","title":"The Cowpoke Tee - Black","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA regular-fit graphic tee from The Rangler range, cut in heavyweight 220 GSM combed cotton for a structured feel and everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned in black with a white cowpoke-on-horseback graphic across the upper back and subtle Wilford branding at the left chest. The piece keeps the front clean while using the back print as the main visual statement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRegular unisex fit. Take your usual size for a clean everyday shape. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 220 GSM, 22-singles, 100% combed cotton. 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