{"title":"The First Chapter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe opening collection from Wilford. Premium Western-inspired staples built for those who belong.\u003c\/p\u003e","products":[{"product_id":"wilford-022","title":"Chapter Hoodie - Faded Bone","description":"\u003cp\u003eA relaxed pullover hoodie featuring our signature 'The First Chapter' style. The front is kept minimal with subtle branding, giving the piece a clean everyday feel with a stronger identity on the back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eRelaxed unisex fit with a drop shoulder. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eMidweight 320 GSM CVC fleece, made from 80% cotton and 20% recycled polyester. Finished with a cotton-facing on the fleece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003cbr\u003eFaded Bone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003ePullover hood, kangaroo pocket, self-fabric lined hood, no drawcord, garment-dyed finish and ribbed sleeve cuffs. Features The Rangler reverse print in greyscale with olive branding layered over the top, plus subtle front branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Bone \/ XS \/ 5166","offer_id":56620064407878,"sku":"WILFORD-022-XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ S \/ 5166","offer_id":56620064440646,"sku":"WILFORD-022-S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ M \/ 5166","offer_id":56620064473414,"sku":"WILFORD-022-M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ L \/ 5166","offer_id":56620064506182,"sku":"WILFORD-022-L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ XL \/ 5166","offer_id":56620064538950,"sku":"WILFORD-022-XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 2XL \/ 5166","offer_id":56620064571718,"sku":"WILFORD-022-2XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 3XL \/ 5166","offer_id":56620064604486,"sku":"WILFORD-022-3XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/13_1_2345eabd-5af5-4110-8762-249e89b7323b.png?v=1779358249"},{"product_id":"wilford-021","title":"Chapter Hoodie - Faded Black","description":"\u003cp\u003eA relaxed pullover hoodie featuring our signature 'The First Chapter' style. The front is kept minimal with subtle branding, giving the piece a clean everyday feel with a stronger identity on the back.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit\u003c\/strong\u003e\u003cbr\u003eRelaxed unisex fit with a drop shoulder. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric\u003c\/strong\u003e\u003cbr\u003eMidweight 320 GSM CVC fleece, made from 80% cotton and 20% recycled polyester. Finished with a cotton-facing on the fleece.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003cbr\u003eFaded Black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003ePullover hood, kangaroo pocket, self-fabric lined hood, no drawcord, garment-dyed finish and ribbed sleeve cuffs. Features The Rangler reverse print in greyscale with olive branding layered over the top, plus subtle front branding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e\u003cbr\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Black \/ XS \/ 5166","offer_id":56620064670022,"sku":"WILFORD-021-XS","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ S \/ 5166","offer_id":56620064702790,"sku":"WILFORD-021-S","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ M \/ 5166","offer_id":56620064735558,"sku":"WILFORD-021-M","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ L \/ 5166","offer_id":56620064768326,"sku":"WILFORD-021-L","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ XL \/ 5166","offer_id":56620064801094,"sku":"WILFORD-021-XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 2XL \/ 5166","offer_id":56620064833862,"sku":"WILFORD-021-2XL","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 3XL \/ 5166","offer_id":56620064866630,"sku":"WILFORD-021-3XL","price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/11_1_161c9bce-d994-4197-858e-42a24532d9c1.png?v=1779358253"},{"product_id":"wilford-015","title":"Chapter Tee - Faded Black","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Black.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features The First Chapter lockup to the reverse with subtle front branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Black \/ XS \/ 5082","offer_id":56620066406726,"sku":"WILFORD-015-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ S \/ 5082","offer_id":56620066439494,"sku":"WILFORD-015-S","price":50.0,"currency_code":"GBP","in_stock":false},{"title":"Faded Black \/ M \/ 5082","offer_id":56620066472262,"sku":"WILFORD-015-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ L \/ 5082","offer_id":56620066505030,"sku":"WILFORD-015-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ XL \/ 5082","offer_id":56620066537798,"sku":"WILFORD-015-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 2XL \/ 5082","offer_id":56620066570566,"sku":"WILFORD-015-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Black \/ 3XL \/ 5082","offer_id":56620066603334,"sku":"WILFORD-015-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/9_1_68f97987-ad8a-477c-aec6-398e149e77d7.png?v=1779358275"},{"product_id":"wilford-014","title":"Chapter Tee - Faded Indigo","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Indigo.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features The First Chapter lockup to the reverse with subtle front branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded indigo \/ XS \/ 5082","offer_id":56620066668870,"sku":"WILFORD-014-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ S \/ 5082","offer_id":56620066701638,"sku":"WILFORD-014-S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ M \/ 5082","offer_id":56620066734406,"sku":"WILFORD-014-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ L \/ 5082","offer_id":56620066767174,"sku":"WILFORD-014-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ XL \/ 5082","offer_id":56620066799942,"sku":"WILFORD-014-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ 2XL \/ 5082","offer_id":56620066832710,"sku":"WILFORD-014-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded indigo \/ 3XL \/ 5082","offer_id":56620066865478,"sku":"WILFORD-014-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/7_92b710ce-50ff-4960-b3ae-7420ddcd228b.png?v=1779358279"},{"product_id":"wilford-013","title":"Chapter Tee - Faded Pink","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Pink.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features The First Chapter lockup to the reverse with subtle front branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Pink \/ XS \/ 5082","offer_id":56620067160390,"sku":"WILFORD-013-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ S \/ 5082","offer_id":56620067193158,"sku":"WILFORD-013-S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ M \/ 5082","offer_id":56620067225926,"sku":"WILFORD-013-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ L \/ 5082","offer_id":56620067258694,"sku":"WILFORD-013-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ XL \/ 5082","offer_id":56620067291462,"sku":"WILFORD-013-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ 2XL \/ 5082","offer_id":56620067324230,"sku":"WILFORD-013-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Pink \/ 3XL \/ 5082","offer_id":56620067356998,"sku":"WILFORD-013-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/5_b273e59f-97f3-4928-9387-a4ac40facdc3.png?v=1779358282"},{"product_id":"wilford-012","title":"Chapter Tee - Faded Bone","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA signature relaxed tee from The First Chapter collection, built around the Wilford lockup to the reverse and subtle branding to the front. Designed as one of the brand’s core pieces, it sets the tone for the collection through a clean silhouette, considered weight and restrained graphic placement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eRelaxed unisex fit with dropped shoulders. Take your usual size for the intended shape, or size up for a roomier fit. Women may prefer their usual size for a relaxed fit, or size down for a neater silhouette.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHeavyweight 240 GSM, 16-singles, 100% carded cotton. Garment dyed and preshrunk to minimise shrinkage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003cspan data-placeholder-token=\"true\" class=\"text-token-text-primary cursor-text rounded-sm\"\u003eFaded Bone.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDropped shoulders, wide neck ribbing with twin stitching, side-seamed construction, shoulder-to-shoulder tape and double-needle hems. Features The First Chapter lockup to the reverse with subtle front branding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eMachine wash cold with like colours. Do not bleach. Do not tumble dry. Do not dry clean. Do not iron printed areas. Line dry in shade.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Faded Bone \/ XS \/ 5082","offer_id":56620067455302,"sku":"WILFORD-012-XS","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ S \/ 5082","offer_id":56620067488070,"sku":"WILFORD-012-S","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ M \/ 5082","offer_id":56620067520838,"sku":"WILFORD-012-M","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ L \/ 5082","offer_id":56620067553606,"sku":"WILFORD-012-L","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ XL \/ 5082","offer_id":56620067586374,"sku":"WILFORD-012-XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 2XL \/ 5082","offer_id":56620067619142,"sku":"WILFORD-012-2XL","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"Faded Bone \/ 3XL \/ 5082","offer_id":56620067651910,"sku":"WILFORD-012-3XL","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/3_9d012224-6776-4b66-b433-b163bcb5468e.png?v=1779358285"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/collections\/524A3841.jpg?v=1780067381","url":"https:\/\/www.wilfordclo.com\/collections\/the-first-chapter.oembed","provider":"Wilford Clothing","version":"1.0","type":"link"}