{"title":"Trucker Caps","description":"\u003cp\u003eThe Wilford Truckers. Premium fit and structure.\u003c\/p\u003e","products":[{"product_id":"blacktop-trucker","title":"Blacktop Trucker","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"e9d42937-e36e-4ea2-95d4-106e4da9736b\" data-testid=\"conversation-turn-168\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f69ac624-cb03-4dbb-b508-a70a1a1bc9a5\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1-thinking\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"1478\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Wilford Trucker is our starting silhouette: a structured trucker with a balanced crown, curved brim and a quietly western attitude. Two-Tone Teal takes that shape and gives it a more graphic, vintage-leaning edge while keeping the overall feel clean and modern. The embroidered “The First Chapter” patch nods to rodeo heritage and the feeling of belonging.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1478\"\u003eBlacktop is a softened black that you can wear with almost anything – denim, sweats, a shirt and jacket. It works with whatever else you already own and ages well over time.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1478\"\u003eDetails: premium cotton trucker cap with mesh back; structured crown with a refined, mid-height profile; pre-curved brim; “Wilford – The First Chapter” embroidered patch on the front; discreet “W” embroidery on the side; adjustable snapback fastening; unisex, one size.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1478\"\u003eFit \u0026amp; sizing: one size with an adjustable snapback. The crown is designed to suit a wide range of head shapes and to sit naturally without needing much adjustment.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1478\"\u003eCare: spot clean with a damp cloth and mild soap; do not machine wash or tumble dry; air dry away from direct heat; store on a hook or flat surface to help maintain the shape.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"Wilford","offers":[{"title":"Default Title","offer_id":55644715516230,"sku":"tr-fc-bla","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/WhatsApp_Image_2026-02-02_at_08.55.38_2.jpg?v=1772031189"},{"product_id":"oxblood-trucker","title":"Oxblood Trucker","description":"\u003cp data-start=\"0\" data-end=\"427\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Wilford Trucker is our starting silhouette: a structured trucker with a balanced crown, curved brim and a quietly western attitude. Two-Tone Teal takes that shape and gives it a more graphic, vintage-leaning edge while keeping the overall feel clean and modern. The embroidered “The First Chapter” patch nods to rodeo heritage and the feeling of belonging, it's designed to feel like a considered part of an outfit rather than a loud statement piece.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"723\"\u003eOxblood is a deep red with a warm, understated richness. It works especially well with denim, black, ecru and other earthy tones.\u003c\/p\u003e\n\u003cp data-start=\"725\" data-end=\"996\"\u003eDetails: premium cotton trucker cap with mesh back; structured crown with a refined, mid-height profile; pre-curved brim; “Wilford – The First Chapter” embroidered patch on the front; discreet “W” embroidery on the side; adjustable snapback fastening; unisex, one size.\u003c\/p\u003e\n\u003cp data-start=\"998\" data-end=\"1287\"\u003eFit \u0026amp; sizing: one size with an adjustable snapback. The crown height is designed to suit a wide range of head shapes and to sit naturally without needing much adjustment.\u003c\/p\u003e\n\u003cp data-start=\"1289\" data-end=\"1464\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCare: spot clean with a damp cloth and mild soap; do not machine wash or tumble dry; air dry away from direct heat; store on a hook or flat surface to help maintain the shape.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Default Title","offer_id":55644753002822,"sku":"tr-fc-oxb","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/WhatsApp_Image_2026-02-02_at_08.55.37_1.jpg?v=1772031190"},{"product_id":"sand-trucker","title":"Sand Trucker","description":"\u003cp data-start=\"0\" data-end=\"409\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Wilford Trucker is our starting silhouette: a structured trucker with a balanced crown, curved brim and a quietly western attitude. Two-Tone Teal takes that shape and gives it a more graphic, vintage-leaning edge while keeping the overall feel clean and modern. The embroidered “The First Chapter” patch nods to rodeo heritage and the feeling of belonging, designed to sit easily with both casual and slightly smarter outfits.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"676\"\u003eSand has enough character to lift an outfit while still reading as a neutral.\u003c\/p\u003e\n\u003cp data-start=\"678\" data-end=\"949\"\u003eDetails: premium cotton trucker cap with mesh back; structured crown with a refined, mid-height profile; pre-curved brim; “Wilford – The First Chapter” embroidered patch on the front; discreet “W” embroidery on the side; adjustable snapback fastening; unisex, one size.\u003c\/p\u003e\n\u003cp data-start=\"951\" data-end=\"1240\"\u003eFit \u0026amp; sizing: one size with an adjustable snapback. The crown height is designed to suit a wide range of head shapes and to sit naturally without needing much adjustment.\u003c\/p\u003e\n\u003cp data-start=\"1242\" data-end=\"1417\"\u003eCare: spot clean with a damp cloth and mild soap; do not machine wash or tumble dry; air dry away from direct heat; store on a hook or flat surface to help maintain the shape.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Default Title","offer_id":55644801794374,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/WhatsApp_Image_2026-02-05_at_03.13.00_1.jpg?v=1772031192"},{"product_id":"two-tone-teal-trucker","title":"Two Tone Teal Trucker","description":"\u003cp data-start=\"0\" data-end=\"399\"\u003eThe Wilford Trucker is our starting silhouette: a structured trucker with a balanced crown, curved brim and a quietly western attitude. Two-Tone Teal takes that shape and gives it a more graphic, vintage-leaning edge while keeping the overall feel clean and modern. The embroidered “The First Chapter” patch nods to rodeo heritage and the feeling of belonging, but it’s the colour blocking that does most of the talking.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"742\"\u003eTwo-Tone Teal pairs an off-white front panel with a teal brim and muted mesh, giving it a subtle Americana feel that recalls old signage. It works particularly well with denim, white, grey and black.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"1062\"\u003eDetails: premium cotton trucker cap with mesh back; structured crown with a refined, mid-height profile; pre-curved brim; off-white front panel with teal brim and mesh; “Wilford – The First Chapter” embroidered patch on the front; discreet “W” embroidery on the side; adjustable snapback fastening; unisex, one size.\u003c\/p\u003e\n\u003cp data-start=\"1064\" data-end=\"1353\"\u003eFit \u0026amp; sizing: one size with an adjustable snapback. The crown height is designed to suit a wide range of head shapes and to sit naturally without needing much adjustment.\u003c\/p\u003e\n\u003cp data-start=\"1355\" data-end=\"1530\"\u003eCare: spot clean with a damp cloth and mild soap; do not machine wash or tumble dry; air dry away from direct heat; store on a hook or flat surface to help maintain the shape.\u003c\/p\u003e","brand":"Wilford","offers":[{"title":"Default Title","offer_id":55644813656390,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/files\/WhatsApp_Image_2026-02-02_at_08.55.38_8.jpg?v=1772031189"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/6211\/6934\/collections\/IMG_6005_495fd196-90f8-4178-b52d-84b29aba83ff.jpg?v=1780067858","url":"https:\/\/www.wilfordclo.com\/collections\/trucker-caps.oembed","provider":"Wilford Clothing","version":"1.0","type":"link"}